This is a longer explanation about why people should do business with our customer. This section can be 400 words, but remember to orient it toward the needs and pain points of our customer’s customer experience.

As you’re planning this section, remember that you can free up more space by simply showing the first few lines of copy followed by a “read more” button that people can click to expand the rest of the text.

In the planning phase, you don’t have to fully develop this copy. Just have an idea of what you want to say and the major points you’ll cover so you know how it will flow with the other sections.